For Friday is a cosy place for coffee lovers. this shop is also that supports ecological ideas, creativity. In this café you can also buy a record or some eco-friendly art materials made from recycle coffee cups with fragrance of coffee. The identity of this brand is completely hand drawn conveying a craft message that symbolises the ecological goal. Also I created a character that I made a similar to myself, in order to be closer to the community and for project to be more personal.
This is a brand identity project. The main goal of this project was to create a café or shop that would sell coffee and also record labels, a kind of music café/shop. At first I was wary of the Korean minimalist and modern style of brutalist cafes but I realized that I wanted the café to have a more local quality with a nice atmosphere. A café that would be like a second home, where I would want to come back again and again.
I divided this project into about 5 stages, the first of which was the graphic identity and the most important. For this I designed the logo, call to action, typography, photos and mockups and much more. I also did stages 2 and 3 where I looked more closely at the illustrations and posters, and for 4 and 5 the UX and UI design. In addition, I plan to do screen prints, and for my last piece I plan to make ceramic mugs that represent the entire brand and have great meaning to it. They draw parallels between the types of people who drink with them and themselves, meaning each mug is different, just like the people.
I looked at the work of artists like David Hockney, Jean Julien, David Shrigley, Christoph Niemann to create illustrations, as well as a branding studio called Beach for creating an identity for my coffee shop.